You are the Business Product Owner for our Virtual/Hybrid Event and Webinar Platforms You develop Business requirements in an agile setup in close collaboration with the key stakeholders in the Business Units and Sales You develop a coordinated enterprise-wide virtual event strategy, including webinars You stay abreast of emerging webinar and virtual event technologies, digital experience opportunities, approaches, and strategies You advise and support the event and webinar community on webinar and virtual events best practices, user experience, and new capabilities You set measurable objectives for virtual events and webinars and create benchmark reports You optimize and standardize virtual event processes and ensure seamless integration into standard Digital Industries Data, Lead and Analytics processes as well as existing Digital Visitor Management tools You collaborate closely to ensure a cohesive pre-event, at-event, and post-event strategy to increase engagement and buyer enablement You serve as the key stakeholder and evangelist for virtual events and webinars You manage our external webinar provider

    You are the Business Product Owner for our Virtual/Hybrid Event and Webinar Platforms

    You develop Business requirements in an agile setup in close collaboration with the key stakeholders in the Business Units and Sales

    You develop a coordinated enterprise-wide virtual event strategy, including webinars

    You stay abreast of emerging webinar and virtual event technologies, digital experience opportunities, approaches, and strategies

    You advise and support the event and webinar community on webinar and virtual events best practices, user experience, and new capabilities

    You set measurable objectives for virtual events and webinars and create benchmark reports

    You optimize and standardize virtual event processes and ensure seamless integration into standard Digital Industries Data, Lead and Analytics processes as well as existing Digital Visitor Management tools

    You collaborate closely to ensure a cohesive pre-event, at-event, and post-event strategy to increase engagement and buyer enablement

    You serve as the key stakeholder and evangelist for virtual events and webinars

    You manage our external webinar provider

    You have a Master`s degree in marketing, computer science, business administration, or a comparable discipline To bridge the gap between communications, marketing and sales in a complex software driven ecosystem you need an affinity to IT and data in general You have several years of professional experience in virtual events and webinars within the B2B area Hands-on experience with virtual event and webinar platforms, especially Twentythree, Cuenect and Fairtouch and analytics systems (i.e., Tableau, Power BI ) is a must Proven track record in delivering complex digital marketing projects with an agile setup on a global scale You have good knowledge of state-of-the-art marcom concepts, practices, metrics, and procedures Experienced using agile project management methods such as Scrum within a professional tool environment (Jira, Confluence) Experiences in the selection of third-party vendors and agencies You have the ability to translate business requirements into technical specifications Fully proficient in English, additional languages welcome.

    You have a Master`s degree in marketing, computer science, business administration, or a comparable discipline

    To bridge the gap between communications, marketing and sales in a complex software driven ecosystem you need an affinity to IT and data in general

    You have several years of professional experience in virtual events and webinars within the B2B area

    Hands-on experience with virtual event and webinar platforms, especially Twentythree, Cuenect and Fairtouch and analytics systems (i.e., Tableau, Power BI ) is a must

    Proven track record in delivering complex digital marketing projects with an agile setup on a global scale

    You have good knowledge of state-of-the-art marcom concepts, practices, metrics, and procedures

    Experienced using agile project management methods such as Scrum within a professional tool environment (Jira, Confluence)

    Experiences in the selection of third-party vendors and agencies

    You have the ability to translate business requirements into technical specifications

    Fully proficient in English, additional languages welcome.

    2 to 3 days of mobile working per week as a global standard Development opportunities for both personal and professional growth An environment where everyone can bring their whole self to work and feel a sense of belonging 30 leave days and a variety of flexible working models that allow time off for yourself and your family Appealing Siemens pension benefits Find more benefits here

    2 to 3 days of mobile working per week as a global standard

    Development opportunities for both personal and professional growth

    An environment where everyone can bring their whole self to work and feel a sense of belonging

    30 leave days and a variety of flexible working models that allow time off for yourself and your family

    Appealing Siemens pension benefits

    Find more benefits here

    Organization: Digital Industries

    Company: Siemens AG

    Experience Level: Experienced Professional

    Job Type: Full-time

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    siemens
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